Senior Product Design Leader | Complex Platforms & Workflows
I'm a senior product design leader specialising in complex platforms, workflows, and
high-stakes products, across both enterprise and consumer environments. I've led
design from founding hire to Executive Director, contributing to three acquisitions along the way. I work hands-on alongside product and engineering from early concepts to shipped product, turning hard problems into things people actually want to use.
Complex products don't have to feel complex
I'm currently open to new opportunities. → See my work or get in touch
Featured Work
My most recent work - AI-first platforms and operational workflows in financial services.
AI for CIB Operations | Financial Services | 2022–2026
Experience strategy and UX design for an AI-first platform for end-to-end banking operational processes; transforming fully manual workflows into Human-in/on-the-Loop solutions at enterprise scale.
[Read Case Study→] Images for illustrative purposes only. This work is confidential
Enterprise Data & AI | Financial Services | 2023–2025
Experience strategy and design leadership for complex data governance and transparency tooling in a highly regulated global environment.
[Read Case Study →] Images for illustrative purposes only. This work is confidential
Start-Up & Scale-Up - Acquisition Outcomes
Design leadership during periods of rapid growth, transformation and acquisition.
Ad-Lib.io, acquired by Smartly.io for £100m | 2020-2022
Founding design hire. Led the end-to-end design of an AI-powered, self-service MarTech SaaS platform - reducing campaign launch time from weeks to hours - and built the design practice from scratch.
Acuris, acquired by ION for £1.35bn | 2016-2019
Embedded design leadership across a 22-product financial data and intelligence ecosystem. Unified fragmented workflows, introduced shared design practice, and delivered significant operational impact.
Consulting & Embedded Design Leadership
Senior embedded design leadership across multiple industries - supporting growth, platform transformation, funding rounds and acquisition outcomes.
Breezie, acquired by VitalTech | 2016
Embedded design leadership for a two-part digital product making the internet accessible for elderly and digitally disenfranchised users. Led research, UX, and visual design end-to-end for a full product launch.
[View Case Study →]
Lovecrafts (formerly LoveKnitting) | 2015
Embedded design leadership for a crafting platform making the leap from e-commerce to social community -contributing to a £20m Series B and Sunday Times Start-up Track recognition in 2015.
[View Case Study →}
Earlier and other consulting clients I engaged with as Founder and Design Director at MilneFlynn Ltd include Hotels.com, Graze, EConsultancy, and Springer. 2012-2020
Craft Foundations
Leading design at Large-scale consumer and editorial platforms, shaping
how I think about systems, usability, and design at volume.
BBC News & Yahoo! EMEA
Senior design leadership at two of the world's most significant digital platforms - from Creative Director of BBC News Interactive through to Design Manager across Yahoo!'s EMEA product portfolio.
Let's talk
I'm based in London and currently available for senior in-house or contract roles. I'm particularly interested in companies building AI-native products, complex enterprise platforms, or tools where design has the potential to drive significant business impact.