I built and led distributed, multidisciplinary design and research teams to define experience strategy for complex, AI-enabled operational systems, delivering scalable design approaches and early concepts that reduced manual effort and improved delivery efficiency.

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For NDA reasons I cannot publish data about this work

Financial institutions are subject to strict regulatory requirements around data governance, traceability, and transparency.
 

I built and led multidisciplinary teams responsible for defining experience strategy and architecture for complex data governance tooling, focusing on improving usability, consistency, and adoption across diverse user groups in a highly regulated environment.

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For NDA reasons I cannot publish data about this work

Ad-Lib.io was a fast-scaling B2B2C Ad-Tech startup transforming from a managed service to a self-service SaaS platform. Its mission was to empower global advertisers to activate, automate, and optimise digital campaigns at scale.

I led the definition and delivery of the UX strategy for SaaS tools, built the design practice,  and partnered with Product and Engineering leadership to define team structures, rituals, and roadmaps.

Ad-Lib.io was acquired for £100m 2 years into my tenure
 

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Acuris (formerly Mergermarket Group) is a global financial media and data intelligence company with over 22 customer-facing products across six verticals.

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I Led  the team that delivered user research, persona development, workflow mapping and product solutions for  a complex suite of internal SaaS tools for content production, deal tracking, and editorial workflow to reduce time-to-publication by 80%.
 

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Breezie is 'the internet made easy'. It aims to provide a simple solution to navigating the web for the elderly and digitally disenfranchised.
 

As Head of UX and design I hired and managed a growing design team and established the design and delivery process, coordinated and conducted user research and analysis to define the north star, managed the delivery of the UX and visual design for both The Hub: onboarding tool, and The Device: the consumer experience. 

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LoveCrafts, formerly LoveKnitting, was an early stage EComm crafting provisions site that, had outgrown its legacy Magento platform and was converting to a bespoke framework and scaling to include a social platform.

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As Head of Product Design I led the design team delivering the user experience across 3 key verticals: the social and community platform, the responsive web solution, and a complete rebrand and visual redesign.​

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At Graze I provided design leadership,  integrate user centred design methodologies into their product development process.

I led user research and analysis to redefine their e-commerce proposition to optimise user engagement. 
 

I managed the innovative redesign of the platform to support users manage their graze subscription in a fun and transparent way to align with their brand. 

At Hotels.com I worked with the UX and visual design leadership team to analyse and reimagine the user experience of booking a hotel through the mobile ap.

Working closely with the data analysis team I delivered the concept, design and prototyping for completely new booking flows for the Hotels.com app which reduced the number of steps to booking a hotel by 80%. 

The focus of my role at Yahoo! was on leadership, creativity and innovation. I led a team of dedicated information architects, visual designers, interaction designers and web developers across a range of products over several verticals.

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I was a key part of the global design and product team maintaining a strong relationship and regular communication with VP of EMEA and design HQ in California as well as working closely with design and engineering teams in SE Asia and India. 

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As Design lead for the Product Development team at BBC News Interactive my team and I were responsible for the user research and UX/UI design of the BBC News product suite including the BBC News Website, BBC News mobile and the BBC News Media Player and other media products. 

Working closely with key stakeholders and the product and engineering team we were the guardians of the brand and of the fluidity of the user experience within BBC News Interactive.

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In my role as Senior Designer for the international web consultancy Sapient, I worked directly with high profile clients such as Opodo, Homebase and Schroeder’s to deliver the visual and interaction designs solutions for websites, intranets and applications.

I was a member of a large design team that encompassed Information Architects, Visual Designers and User Experience Modellers. Towards the end of my time at the company I was acting as design lead of a project team.